01Responsibilities
Complete search campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope Launch and QA campaigns with defined campaign parameters (budget, timing, objective, goals, audience targeting) Monitor campaign performance across multiple search platforms on an ongoing basis, and drive insights and optimizations to drive higher ROAS Analyze campaign build and management workflows and find ways to automate, to drive faster time to activation Set and manage timing and deliverable expectations with campaign collaborators and ensure key deadlines are met Skills and Qualifications: Hands-on experience in multiple search platforms including Google, Bing, ASA and UAC. Expert buying and optimizing experience in Google Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava. Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT). Understanding App Store Optimization (ASO) guidelines. Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO). Knowledge of Google Play Store Listing Experiments and conversion optimization. Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends Hands-on expertise in managing high-value campaigns across Google & Apple advertising platforms Experience managing end-to-end search planning and buying workflows from discovery phase through post-mortem reporting Solid comprehension of search buying optimization concepts and ability to communicate them clearly to non-technical audiences Ability to analyze and draw meaningful and actionable insights from data Excellent time management and multitasking skills with keen attention to detail Strong written and verbal communication skills Experience: 10+ years of hands-on, in-platform search buying at an agency, media trading desk, or media vendor required. 7+ years of managing Google campaigns from planning or buying workflows Working proficiency with Excel (pivot tables, lookups, etc.) Experience optimizing media toward multi-touch attribution data preferred Bachelor's Degree or equivalent experience Equal opportunity We encourage candidates from all backgrounds. We value curiosity, empathy, and continuous learning. If youre passionate about the mission and meet most requirements, we encourage you to apply. This is your moment to become a member of Adobe's dynamic team and efficiently introduce powerful solutions that influence the digital landscape. If you are a proven technical expert with a passion for innovation, we invite you to get in touch. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Were glad that youre pursuing a new .
