01Key Responsibilities
Lead requirements gathering, documentation, and prioritization for digital and omnichannel analytics initiatives.Collaborate with digital marketing, sales, IT, and data science teams to define KPIs and campaign success metrics.Analyze performance data from CRM, marketing automation, and digital platforms to generate actionable insights.Translate business objectives into technical requirements for analytics teams to develop dashboards, reports, and data models.Facilitate workshops to identify improvement opportunities in digital engagement and customer journey mapping.Develop and maintain BRDs, FRDs, and user stories for analytics and reporting projects.Support segmentation, targeting, and personalization strategies for HCPs and patients.Ensure adherence to pharma compliance and data privacy standards (HIPAA, GDPR).Drive continuous improvement in data quality, process optimization, and omnichannel performance metrics.Act as the bridge between business and technical/data teams, ensuring smooth delivery of analytics solutions.Required Skills & Experience:6 years of experience as a Business Analyst or Digital Analytics Professional within Pharma / Life Sciences.Deep understanding of omnichannel marketing, CRM systems, and digital engagement workflows.Hands-on experience with pharma omnichannel data (CRM, email, web, field force, social media, call center).Strong skills in SQL, Excel, and data visualization tools (Power BI, Tableau).Exposure to Databricks or other modern data platforms.Excellent communication and stakeholder management skills.Experience with Veeva CRM, Salesforce Marketing Cloud, or Adobe Experience Cloud preferred.Working knowledge of customer journey mapping, segmentation, and personalization techniques.Bachelors degree in Life Sciences, Business, or Information Systems (Masters / MBA preferred). .
