01Overview
About Amber
Amber is a long-term accommodation booking platform built for students. We help over 80 million students worldwide find and book full-time accommodation near their universitieswithout the hassle of negotiation, non-standardized paperwork, or fragmented payment processes.
Today, Amber is the leading global student housing platform, with 1M+ student housing units listed across 10 countries and 80+ cities. Were growing rapidly and are on track to achieve $1B in annual gross bookings. Backed by $18.5M in funding from marquee investors like Gaja Capital, were building the future of student living.
If youre passionate about making international mobility and student living seamless and accessible, wed love to have you join us.
Were looking for someone who can create ideas people remember for years.
Youll own copy, content, campaigns, brand narratives, and original content IPs that make students stop scrolling, start talking, and remember Amber when it matters.
About the Role
Amber is looking for two Senior Content Editors to run its SEO content function with a content-
engineer mindset people who treat content as a system to be optimized, not just copy to be checked. You will own how amber shows up in AI and answer engines (AEO/GEO), set the bar for E-E-A-T and creative quality, pressure-test and rebuild the SOPs the team writes to, and stay accountable for how content performs after it goes live.
This is a senior, hands-on role for someone who is equal parts editor, strategist and systems-thinker. You'll bring a fair working knowledge of technical SEO, a strong instinct for R&D and AI adoption, and the ability to coach writers and lead content projects when needed. You'll report to the Senior Content Manager and work closely with the wider content and SEO team.
What You'll Do
Own the AEO / GEO function
Take ownership of how amber's content is discovered and cited across AI and answer engines. You define the playbook and keep it current as the landscape shifts.
Shape how content is structured to be quoted by LLMs and to win featured snippets, People-
Also-Ask and AI overviews direct-answer blocks, structured definitions, and clean, extractable formatting.
Build in the signals that generative search rewards: quotable, attributable data, consistent entity and brand mentions, and clear topical authority.Track how AI search behaves (ChatGPT Search, Perplexity, Gemini, Google AI, Claude, etc)
and decide what changes in amber's approach then update the SOP and brief the team.
Set the standard for E-E-A-T and creative quality
Be the guardian of content quality not just technically correct, but genuinely useful, credible and enjoyable to read.
Raise the bar on Experience, Expertise, Authoritativeness and Trust across the portfolio: strong author signals, first-hand experience, credible sourcing and complete entity coverage.Push the team beyond templated, 'SEO-safe' output toward differentiated, creative content that reads well and earns links and citations.Own on-page quality end to end search intent, structure, internal linking, schema, readability and Scannability.
Audit and improve the SOPs
Treat the current ways of working as something to be challenged and improved, not simply followed.
Interrogate existing SOPs, briefs and checklists; find the loopholes and blind spots that let quality slip, and redesign them.Turn recurring problems into durable fixes better briefs, QC frameworks, entity/audit templates and review workflows that make quality repeatable across writers.
Stay accountable for post-publish performance The job doesn't end at publish. You close the loop between what's shipped and how it actually does.
Monitor how delivered content performs rankings, CTR, engagement and AI/LLM citation and visibility and diagnose why pieces win or underperform.Feed those learnings back into briefs, refreshes and the ideation pipeline; prioritize updates based on evidence rather than gut feel.
Drive R&D and AI adoption
Keep amber ahead by experimenting continuously and bringing new capability into the team.
Test new tools, tactics and GEO/LLM experiments; keep what works, document it, and roll it out.Integrate AI responsibly across briefing, drafting, QC and reporting to scale output while keeping originality and AI-detection within agreed quality standards.
Coach the team and lead content projects
Level up the people around you and take the lead on projects when the work calls for it.
Mentor writers (interns and full-timers) toward stronger, more creative, on-brand content through structured feedback, the buddy programme and skill-gap plans.Lead content projects and coordinate the writing pod from time to time unblocking people and holding quality without owning day-to-day people management as the core of the role.Stay hands-on: write and QC content to the same standard you expect from everyone else.
You can't enforce a bar you don't practice.
What We're Looking .
