01Key Responsibilities
Channel Coverage:
- Own a defined territory of Channel dealerships (like OEM across 3W/CV as applicable), visiting regularly to maintain top-of-mind presence.
- Build strong working relationships with dealer principals, sales managers, and showroom floor staff.
- Train and support dealer teams to identify and refer fleet / bulk buyers to the Organisation.
Lead Generation & Farming:
- Generate a steady stream of qualified leads from dealership footfall, dealer referrals, and local market activity.
- Nurture existing dealer and customer relationships to unlock repeat and referral business over time.
- Maintain disciplined lead logging and follow-up in the CRM; hand off qualified leads to the BD Lead for structuring and closure.
Strategic Partnerships:
- Identify and onboard new OEM dealerships, local fleet associations, and transporter unions in your territory.
- Support the BD Lead in structuring co-selling arrangements and referral programs with dealer partners.
- Represent Organisation at local dealership events, launches, and fleet operator meet-ups.
Market Intelligence & Feedback:
- Share on-ground insight on dealer sentiment, local fleet demand, EV adoption barriers, and competitor activity in your territory.
Others:
- A well-mapped, actively engaged network of OEM dealerships across your territory.
- A consistent, predictable monthly flow of qualified leads into the BD pipeline.
- Strong, trust-based relationships with dealer principals who proactively refer business to the Organisation.
- At least 3-4 new strategic partnerships (dealer, association, or union) onboarded in your territory.
Educational Qualification / Work Experience & Skills:
- PG / MBA / Graduate with min 26 years of field sales, channel sales, or dealer-relationship experience.
- Prior experience in one or more of the following is strongly preferred:
1. Automotive OEM or dealer-network sales (3W or CV)
2. EV OEM or EV ecosystem companies
3. Auto finance / leasing companies working with dealer channels
4. Auto & auto-ancillary companies with a dealer-facing sales role
- A track record of building and sustaining long-term field relationships, not just one-time transactions.
- Comfortable with high field mobility this role involves regular travel within the assigned territory.
- Strong interpersonal skills; able to build trust with dealer staff and small-fleet owners at the ground level.
- Working knowledge of the local language(s) of the assigned territory.
- Basic understanding of vehicle financing / leasing and dealer sales processes.
- Organized and disciplined about lead tracking and follow-through.
- A relationship-first farmer, not a one-shot hunter patient, consistent, and dependable in the field.
- Self-driven and comfortable working with a good degree of autonomy on the ground.
- Team player who partners well with the BD Lead to convert leads into closed deals. .
