02Responsibilities
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Strategize and execute initiatives aimed at increasing acquisition and retention of driver partners, their engagement and earnings.
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As part of this central role you will work closely with product/analytics/city operations/contact center teams to deliver successful project outcomes.
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Responsible for creating quarterly and monthly plans for critical partner growth initiatives.
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Work closely with a team of City Category to execute initiatives aimed to increase partner retention and engagement. ( Initiatives could be increasing activation rate, reactivation, increasing the average login hours/earnings, Improving behavior etc.)
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Responsible for strategizing and working closely with other teams to drive growth in any particular segment of partners.
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Build, organize and monitor individual metrics related to partner growth and engagement and create visibility to the milestones and performance across the organization
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Build communication and marketing strategies to communicate the existing programs effectively by using the various marketing channels and drive marketing/operational excellence.
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Work closely with design and brand teams to make creative content and designs inline with the brand personality to support various campaigns.
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Staying current with emerging opportunities in the terms of content, design, communication channels, tools etc.
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Strategizing and enabling the team to develop, test and execute A/B experiments to ensure clean and scientific measurement of various strategies
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Gather product and market intelligence for improvement of the product & processes.
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Mentoring and guiding other team members. Ensure effective utilization of resources under your function.
Skills required :
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Prior experience working in marketing/strategy & ops roles.
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Should have prior experience in managing a team.
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Ability to influence and drive results in a cross functional team.
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Ability to manage a team of Sr Managers and Managers.
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Strong comfort with data and ability to stitch stories and recommendations through data insights.
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Ability to meet deadlines, prioritize work, handle changing priorities and use of good judgment.
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User centricity and attention to detail and passion to generate insights via user research.
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Ability to communicate to large audiences
Benefits of working as a Senior Manager in Bangalore:
Learning opportunities
Company offers career progression opportunities
Competitive salary .
