Overview
As a Senior Manager - Product Marketing at Innovaccer, you will play a crucial role in shaping the go-to-market strategy, creating messaging & positioning, driving product launches, and delivering Sales enablement for Innovaccers products. You will collaborate closely with product management, sales, customer success, and marketing teams to execute your responsibilities effectively. Your day-to-day activities will include:
- Conducting research and interviews to stay updated on market insights
- Creating compelling messaging and positioning for products, translating technical features into clear value propositions for the healthcare industry
- Leading product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets
- Developing customer-facing collaterals such as first call decks, whitepapers, blogs, and more
- Creating content for events, webinars, and marketing campaigns
- Delivering sales trainings, including Sales Plays, product demos, and sales resources
- Conducting market research to understand customer needs, competitive landscape, and industry trends
- Collaborating with product management to influence the product roadmap based on market insights and customer feedback
- Analyzing marketing metrics and providing data-driven recommendations to optimize go-to-market efforts
Qualifications required for this role include:
- 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
- Healthcare industry knowledge and experience is highly preferred
- Proven track record of developing successful go-to-market strategies and product launches
- Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling stories
- Proficiency in creating visually-appealing marketing assets such as pitch decks, brochures, and sales collateral
- Data-driven mindset using analytics to inform decision-making and measure marketing impact
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Willingness to overlap working hours with US Pacific Time Zone
- Bachelor's degree required; MBA or advanced degree in a related field preferred
Innovaccer offers competitive benefits including generous leave benefits, parental leave, sabbatical leave policy, health insurance for you and your family, and pet-friendly office and creche facilities in India offices. The Noida office provides a conducive work environment with various amenities and follows a five-day work schedule for efficient task execution and effective collaboration within the team.
Innovaccer is an equal-opportunity employer committed to fostering an inclusive and diverse workplace where all employees feel valued and empowered. They do not charge fees for securing employment and advise caution regarding fraudulent job postings. As a Senior Manager - Product Marketing at Innovaccer, you will play a crucial role in shaping the go-to-market strategy, creating messaging & positioning, driving product launches, and delivering Sales enablement for Innovaccers products. You will collaborate closely with product management, sales, customer success, and marketing teams to execute your responsibilities effectively. Your day-to-day activities will include:
- Conducting research and interviews to stay updated on market insights
- Creating compelling messaging and positioning for products, translating technical features into clear value propositions for the healthcare industry
- Leading product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets
- Developing customer-facing collaterals such as first call decks, whitepapers, blogs, and more
- Creating content for events, webinars, and marketing campaigns
- Delivering sales trainings, including Sales Plays, product demos, and sales resources
- Conducting market research to understand customer needs, competitive landscape, and industry trends
- Collaborating with product management to influence the product roadmap based on market insights and customer feedback
- Analyzing marketing metrics and providing data-driven recommendations to optimize go-to-market efforts
Qualifications required for this role include:
- 6-8 years of product marketing experience in B2B SaaS or Enterprise Software
- Healthcare industry knowledge and experience is highly preferred
- Proven track record of developing successful go-to-market strategies and product launches
- Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling stories
- Proficiency in creating visually-appealing marketing assets such as pitch decks, brochures, and sales collateral
- Data-driven mindset using analytics to inform decision-making and measure marketing impact
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Willingness to overlap working hours with US Pacific Time Zone
