01Responsibilities
Support go-to-market strategy & product launchesPartner with marketing leaders, product management, and sales to align on commercialization approachHelp define target audiences, buyer personas, market opportunities, and competitive positioningHelp develop differentiated product and value prop messagingDevelop sales enablement tools to improve sales effectivenessProduct Messaging & PositioningHelp develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impactTranslate complex healthcare and technology capabilities into compelling customer- centric narrativesEnsure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagementsContent Strategy & Content CreationCreate, edit, and oversee development of: Sales presentations and executive briefingsProduct datasheets and solution overviewsCustomer success stories and case studiesWhite papers and thought leadership contentArticles, blogs, newsletters, and web contentDemo videos, infographics, webinars, and social contentCollaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market educationSales EnablementPartner with sales leadership to develop tools and resources that improve sales effectivenessCreate sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materialsSupport customer presentations, executive briefings, and strategic pursuitsComply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualification:
Graduate
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. .
