Senior Product Manager-Credit Cards Marketing

Strategic Communications & Content Strategy Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities. Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints. Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production. Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance. Balance customer experience, business objectives, brand standards and regulatory requirements. Strategic Program & Project Delivery Lead complex, cross-functional initiatives from problem definition and planning through execution and closure. Create clear workplans, milestones, ownership structures, dependencies and governance mechanisms. Proactively identify risks, blockers and interdependencies and drive them to resolution. Maintain momentum across multiple workstreams and ensure decisions are translated into action. Build a culture of predictable delivery, accountability and ownership. Senior Stakeholder Management Build trusted relationships with senior stakeholders across the Credit Cards business and central functions. Partner closely with Product, Technology, Operations, Risk, Compliance, Legal, CX and other relevant teams. Influence stakeholders through structured thinking, data and compelling recommendations. Represent Marketing Communications confidently in senior forums and working groups. Drive alignment where priorities, timelines or perspectives differ. Executive Communication & Storytelling Develop executive-ready presentations, strategy documents, business updates and decision papers. Translate complex problems, data and customer insights into simple, compelling narratives. Present recommendations to senior leadership with clarity, confidence and commercial judgement. Anticipate leadership questions and ensure proposals are supported by strong rationale and evidence. Agency & Partner Leadership Lead senior-level relationships with creative, media, digital, technology and other agency partners. Set strategic direction and briefs rather than limiting engagement to executional feedback. Challenge agencies to improve quality, speed, innovation and business impact. Drive accountability across partners and ensure outputs meet agreed objectives and standards. Team Enablement & Quality Leadership Partner with the Marketing Communications Lead to strengthen the team's overall strategic capability. Mentor junior team members on structured problem solving, stakeholder management, communication strategy and executive storytelling. Review high-impact deliverables and provide constructive, high-quality feedback. Create repeatable frameworks, templates and ways of working that improve team effectiveness. Secondary Roles &

Thinks like a consultant, communicates like a marketer and executes like an operator. Can walk into a room with senior leaders and hold their own. Can independently build an executive presentation or strategy narrative with minimal direction. Naturally takes ownership and follows through until the outcome is achieved. Has a high bar for the quality of customer communication and business thinking. Is comfortable with ambiguity, competing priorities and fast-moving environments. Challenges ideas constructively and brings a point of viewnot just execution support. Can zoom out to see the strategic picture and zoom in when execution requires attention to detail. High-impact initiatives move from idea to execution faster, with clear ownership and fewer leadership escalations. Major customer communication programs have a clear strategy, strong narrative and consistent .