Senior Product Marketer

About The Role As Senior Product Marketer at IQWorks, you will own how our products are positioned, launched, and sold. You will translate a technical, AI-powered data protection platform into messaging that lands with privacy officers, CISOs, and compliance leaders, and you will build the narratives, launch plans, and enablement that turn product capability into pipeline. You will work directly with the founders, product, and sales shaping what we say about ComplyIQ, ConsentIQ, DiscoverIQ, ClassifyIQ, and the rest of the portfolio, and making sure every buyer touchpoint tells a consistent, compelling story. This is a hands-on role for someone who can both craft the positioning and ship the assets that carry it. What You Will Do Own positioning and messaging across the IQWorks product portfolio, and keep it consistent from website to sales deckPlan and run product launches end to end narrative, assets, channels, and internal enablement in close partnership with product and salesBuild the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives, and objection handlingTranslate technical capabilities into clear buyer value for privacy, security, and compliance leaders in regulated industriesOwn competitive intelligence track the market, maintain compare content, and arm sales to win against incumbentsCreate and maintain product content product pages, datasheets, use-case pages, webinars, and case studiesRun customer, win/loss, and sales-call research to sharpen messaging and feed insight back to productPartner with growth and demand generation so campaigns carry the right product story to the right segmentMeasure how positioning, launches, and enablement move pipeline, win rates, and deal velocity What We Are Looking For 4+ years of B2B product marketing experience, ideally for SaaS or technical enterprise productsProven track record of positioning work and product launches that measurably moved pipeline or adoptionExcellent writing and storytelling skills, with the ability to make a deeply technical product clear and compellingExperience building sales enablement that sellers actually use, and partnering closely with sales in-dealAbility to work directly with product and engineering to distill capabilities into buyer-facing valueStrong understanding of enterprise buying multiple stakeholders, long cycles, security and compliance reviewEffective use of AI as a force multiplier across the product marketing workflow research, messaging, content creation, and competitive analysis with sharp judgment about where human oversight is essential so accuracy and brand voice are never compromisedHands-on execution ability paired with strategic thinking you can both define the story and ship the assetsComfort operating with high ownership in a fast-moving startup Nice to Have Experience marketing data privacy, security, compliance, or governance productsFamiliarity with data privacy regulations (DPDPA, GDPR, PDPL, HIPAA, or similar)Experience marketing to enterprise buyers in India or the Middle EastExposure to pricing and packaging decisionsHands-on experience with HubSpot for campaigns and contentPrior experience as an early product marketing hire at a high-growth startup Apply Now Full Name * Email * Phone * LinkedIn * Experience *Select0-1 years1-3 years3-5 years5-8 years8-12 years12+ years Notice Period *SelectImmediate15 days30 days60 days90 days Expected Compensation * Resume * Message I consent to IQWorks collecting and processing my personal data, including my CV, for recruitment purposes, in accordance with the Privacy Policy. Prefer email Reach us at careers@iqworks.ai .