01Overview
Senior Digital Marketing ExecutiveJob Type
Full-Time
Experience
4 to 5 Years
Location
Balewadi, Pune (Work from Office)
Job Overview The Sr.
Digital Marketing
Executive will be responsible for strategizing, executing, and managing digital marketing initiatives with a strong focus on Social Media Marketing. The ideal candidate should have proven experience in organic marketing, content strategy, influencer marketing, community building, paid social campaigns, analytics, and brand growth.
Tasks & Activities
Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and other digital platforms.
Plan and optimize paid campaigns across Meta, LinkedIn, and other social platforms.
Drive organic growth through content planning, brand storytelling, and community engagement.
Create monthly content calendars and campaign plans aligned with business goals.
Plan, execute, and manage influencer marketing campaigns from creator outreach to performance reporting.
Analyze campaign performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, and platform insights.
Collaborate with design and content teams to deliver consistent brand communication.
Stay updated with social media trends, AI tools, and emerging digital marketing practices.
Responsibilities
Manage end-to-end social media and digital marketing campaigns.
Own the social media presence and brand growth across platforms.
Build and execute organic marketing strategies to improve reach and engagement.
Manage influencer collaborations and evaluate campaign ROI.
Create dashboards, reports, and performance insights for stakeholders.
Coordinate with cross-functional teams to achieve marketing objectives.
Manage campaign budgets and ensure optimal resource utilization.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
45 years of experience in Social Media Marketing or Digital Marketing, preferably in an agency environment.
Strong expertise in Social Media Marketing, Organic Marketing, Content Strategy, and Community Building.
Hands-on experience in Influencer Marketing for brands.
Experience with Meta Ads, LinkedIn Ads, analytics platforms, and social media management tools.
Excellent communication, creativity, project management, and analytical skills.
Preferred Skills (Good to Have)
Experience in B2B marketing.
Knowledge of Canva, Figma, or Adobe Creative Suite.
Experience using AI tools for content creation and social media optimization.
Why Join Pharoscion
Lead social media and influencer campaigns for diverse brands.
Work in a collaborative, growth-oriented environment.
Opportunity to build impactful brand campaigns using AI-powered marketing. .
