Senior Visual and Brand Designer (Bengaluru)

Senior Visual & Brand Designer Join our rapidly growing AI startup as a Senior Visual & Brand Designer and own the entire brand experience from the first touchpoint a customer ever sees to every surface they encounter afterward. This role is for an exceptional designer who can pair brand storytelling and strategic visual thinking with hands-on, ship-it-yourself execution. You'll work directly with founders to define brand strategy and produce high-quality work independently across web, marketing, and content. Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc. Why This Role Matters - Shape the visual identity of a fast-growing AI platform - Work directly with founders to define brand strategy across every customer touchpoint - Build a brand system and design processes that scale with our high-growth trajectory We're seeking a rare combination of brand storytelling, strategic visual thinking, hands-on execution, and entrepreneurial drive to elevate our design craft. About This Role Key challenges you'll solve: - Design Velocity Shipping high-quality brand and visual work independently, without external agencies or dependencies - Brand Consistency Establishing and maintaining a cohesive identity across every customer touchpoint, from website to sales collateral to events This is an prospect to have outsized impact on how the company is perceived while building expertise in brand design for AI at a scaling startup. Outcomes Expected - Q1 Objectives: Evolve and codify the brand identity, and ship a refreshed marketing website and core sales collateral - Year 1 Objectives: Establish a scalable brand system and processes that enable faster, consistent output, and measurably elevate brand positioning across all surfaces Responsibilities Brand & Visual Identity - Visual Identity Ownership Evolve and maintain brand guidelines, ensuring consistent application across all touchpoints - Brand System Build and maintain a scalable brand system (logo usage, type, color, iconography, motion) that keeps output consistent as the company grows - Range & Craft Translate the brand into everything from a hero illustration to a one-pager, maintaining an exceptionally high bar across formats Marketing & Web Design - Website Development Design and build marketing websites, landing pages, and campaign sites using Framer/Webflow with zero external dependencies - Sales Enablement Create compelling pitch decks, case studies, demo environments, and sales collateral that support $60K+ ACV deals - Campaign Surfaces Design launch moments and campaigns that turn the brand into concrete, shippable marketing assets Content & Communication Design - Content Creation Produce video content, social media assets, blog graphics, and event materials using Adobe Creative Suite - Event Design Design booth, banner, and event collateral that present the brand consistently in-person - Cross-Channel Consistency Ensure messaging and visuals stay coherent across web, social, email, and sales surfaces Requirements Professional Experience - 46 years of design experience with demonstrated expertise across brand, web, and visual design - Proven track record building brand and marketing design for B2B SaaS or AI/ML products - Portfolio demonstrating end-to-end ownership of brand and visual projects from strategy to execution Technical Proficiency - Web Development Tools Expert-level proficiency in Framer, Webflow, or similar no-code platforms. Ability to design, build, ship, and maintain on your own with 0 external support - Design Software Advanced skills in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) - Motion & Production Experience producing motion and video content; basic understanding of HTML/CSS Core Competencies Design Leadership - Strategic Vision Aligns brand and design decisions with business objectives and the company's positioning - Systems Thinking Creates scalable brand frameworks that grow with the product and organization - Quality Standards Maintains exceptionally high design craft while moving quickly in a startup environment Technical Execution - Self-Sufficiency Ships complete projects independently, without requiring developer or external agency support - Tool Mastery Leverages best-in-class design and no-code development tools to maximize output and quality - Cross-Platform Thinking Ensures brand consistency across web, mobile, social, and in-person experiences Brand-Centric Approach - Storytelling Translates the company's narrative into compelling visual and verbal expression - Audience Awareness Tailors brand expression to enterprise buyers, technical users, and broader audiences - Craft & Detail Sweats the details that make a brand feel intentional rather than decorative Communication & Collaboration - Stakeholder Management Presents creative rationale Se