Social & Brand Engagement Program Manager

Design and implement social media strategies across platforms like Facebook, Instagram, TikTok, YouTube, X (Twitter), Reddit and other popular/emerging channels to enhance brand visibility, positive sentiment, and community engagement. Build brand authority and community presence across relevant platforms. Drive AI automation initiatives, including tools for content generation, chatbots, predictive analytics, and automated posting workflows to optimize engagement and followership. Analyze performance metrics to refine campaigns and achieve ROI targets. Ensure all activities comply with platform policies, firearm industry regulations/standards, and legal compliance, avoiding prohibited content while maximizing reach. Use AI to analyze content against shifting social guidelines before publishing, ensuring maximum reach without triggering "restricted" flags. Collaborate with Marketing, Buyers, Suppliers, Partnership, and Compliance teams to align social efforts with business goals, such as lead generation and e-commerce integration. Manage content creation, including short-form videos, influencer partnerships, and user-generated campaigns tailored to firearm enthusiasts. Identify AI opportunities to automate repetitive tasks like scheduling, personalization, and data-driven targeting for efficient scaling. Stay ahead of trends in AI, social media, social algorithms, and firearm sector dynamics. Monitor feedback and sentiment on our social & community channels and flag any controversial issues. Engage via community channels (like Reddit and Facebook groups) to increase presence and manage reputation. Maintain a calendar for social, telling seasonal and impactful stories throughout the year that are aligned to brand vision, goals, and campaigns.

3-5 years of experience in social media in ecommerce retail Hands-on experience in leveraging AI tools to generate content, engage automation, lead generation, and achieve measurable results Bachelors degree is preferred Experience in the 2A/Firearms industry is preferred Deep familiarity, understanding, and experience in firearms and/or hunting Strategic thinker with data-driven mindset Creative problem-solver adaptable to platform and industry restrictions Expertise in growing social followers for high-profile accounts Strong understanding of social landscape and algorithms Initiative-taker, collaborative, and organized Strong communicator for cross-functional collaboration Ability to manage multiple projects and stakeholders simultaneously Experience managing external content creators Ability to organize and prioritize workload to meet deadlines Who You Are: You have a true entrepreneurial streak. You love building-from-scratch, experimenting, and pushing ideas forward, without waiting for direction. You thrive on creative problem-solving and see constraints as prompts for better, smarter work. You carry a deep sense of responsibility and pride in everything you touch, and you hold yourself to a high bar. You are technical and have curiosity about new platforms, tools, and cultural shifts, and you naturally explore what is emerging before others even notice it. Creativity fuels you. You are always chasing new angles, formats, and storytelling ideas that make work feel fresh and alive. You see social media as a playground of possibilities and feel energized by its pace, unpredictability, and constant opportunities to try something new. You inspire people through your passion, resourcefulness .