Social Media And Brand Communication Manager (Chennai)

Overview About the Role Prodapt is looking for a creative and experienced Social Media Brand Communications Manager If you are creative passionate about creating content can execute well on concepts and and can juggle ideation storytelling and execution of social campaigns we want you You will be responsible for crafting engaging high-impact content that reflects Prodapt s brand and amplifies our culture people and purpose across platforms Collaborating closely with the design and production team HR and leadership teams you will manage a full-fledged social media calendar that keeps audiences informed and engaged This role is perfect for someone who thrives on creating content understands the nuances of digital storytelling and has the agility to adapt to new trends and opportunities Responsibilities Key Responsibilities Social Media Strategy Calendar Management Develop and manage a comprehensive social media content calendar across platforms LinkedIn Instagram Twitter Facebook YouTube etc Create platform-specific strategies to drive engagement awareness and thought leadership while maintaining Prodapt s brand tone Content Ideation Creation Conceptualize and create content for posts reels videos carousels stories and campaigns that engage employees potential talent and industry audiences Write crisp impactful and creative copy for social media ensuring consistency in tone messaging and storytelling Partner with the design team to bring ideas to life with compelling visuals animations and videos Leverage employee-generated content leadership insights and organizational milestones to tell engaging stories Campaign Execution Plan and execute social media campaigns for events employer branding awards culture showcases leadership spotlights and talent initiatives Introduce trending formats memes reels short videos podcasts to make content relatable and shareable Collaboration Coordination Collaborate closely with HR Talent Acquisition Design and Internal Comms teams to co-create campaigns and ensure alignment with Prodapt s goals Manage communication with stakeholders to source content ideas approvals and feedback Performance Monitoring Optimization Track and analyze social media performance metrics to review impact Provide monthly performance reports with actionable insights to optimize future campaigns Stay updated on trends tools and algorithm changes to refine strategies and ensure growth across platforms Requirements Experience 5 to 8 years in social media content roles at a Social media digital agency or a technology company managing end-to-end social media content creation and publishing Skills Writing and storytelling skills with a flair for creativity and brevity Strong knowledge of social media platforms trends and content formats Proven experience developing and executing social media calendars and campaigns Basic proficiency in tools like Canva or similar tools for quick content creation Understanding of analytics tools to track and optimize performance LinkedIn Insights Instagram Analytics etc Attributes Solid on planning and actual execution A creative mindset Strong project management skills to juggle multiple priorities and deliver high-quality work on time Ability to collaborate and communicate effectively across teams A pulse on social trends pop culture and audience behavior to keep content fresh and engaging .