Social Media and Content Creator- Executive, Marketing

About ViTWO ViTWO is an IT product and Virtual CFO services company based in Newtown, Kolkata. We help businesses streamline operations through technology-driven solutions and expert financial services. We're growing our brand presence and looking for a creative storyteller to join our Digital Marketing team. About the Role We are looking for a Social Media & Content Creator to join our Digital Marketing team and own the content and social media pillar of our overall marketing strategy. Working closely with the Digital Marketing team, you will plan, create, and manage content across LinkedIn, Instagram, and other platforms, helping build ViTWO's brand identity and supporting broader marketing goals like lead generation, employer branding, and audience growth. Key Responsibilities Plan and execute a monthly content calendar across LinkedIn, Instagram, and other platforms, aligned with overall digital marketing strategyCreate engaging static, carousel, and short-form video content (reels/shorts) consistent with brand tone and visual identityWrite compelling captions, posts, and copy tailored to each platform and campaignDesign graphics and banners using tools like Canva, Adobe Photoshop, or IllustratorShoot and edit short videos/reels for employer branding, product updates, and company cultureCoordinate with the Digital Marketing team on campaign timelines, SEO/content alignment, and paid promotion of organic contentTrack and report content performance (engagement, reach, follower growth) and optimize based on insightsCollaborate with HR, Marketing, and Leadership on hiring campaigns, company milestones, and product launchesStay updated on social media trends, platform algorithm changes, and emerging content formatsSupport employer branding initiatives, including employee spotlights, office culture content, and recruitment campaignsRequirements 13 years of experience in social media management or content creation (agency or in-house); digital marketing team exposure preferredStrong portfolio showcasing content across LinkedIn/InstagramHands-on experience with Canva, Adobe Creative Suite, or similar design toolsBasic video editing skills (CapCut, Premiere Pro, or similar)Excellent written communication and copywriting skillsUnderstanding of social media analytics, platform algorithms, and basic digital marketing principles (SEO, campaign tracking)Ability to work independently and collaboratively within a marketing teamBachelor's degree in Mass Communication, Marketing, Journalism, or a related field preferredGood to Have Experience with employer branding or HR-related contentBasic knowledge of paid social/Meta Ads or Google AdsPhotography skillsWhat We Offer Opportunity to shape the content and social strategy within a growing Digital Marketing teamCollaborative, fast-paced work environmentGrowth opportunities within a dynamic IT & Virtual CFO services companyPay: 20,000.00 - 35,000.00 per month Benefits: Cell phone reimbursementFlexible schedulePaid sick timeProvident FundWork Location: Hybrid remote in Kolkata, West Bengal .