Social Media Strategist

Social Media Strategist Hyderabad | Full-time A note from the founders A lot of social media roles today are either pure execution or pure ideation. Someone plans. Someone posts. Someone else looks at numbers. We dont see it that way. At SkinBae, social media is one of the strongest ways we build the brand. What we post, how we say it, and how consistently we show up all matter. This role is for someone who enjoys owning that entire process. From idea to execution to performance. If you like the idea of not just creating content, but building a strong and consistent brand presence over time, youll enjoy this role. About SkinBae SkinBae is building a curated Korean skincare platform in India. We work closely with global brands and focus on thoughtful storytelling, strong visuals, and education-led marketing. We are growing fast, and the team we build now will play a big role in shaping how the brand shows up across platforms. Role overview This role is about owning SkinBaes social media end to end. You will be responsible for planning content, executing it, publishing it, and improving it based on performance. It is a mix of strategy and execution, where you are expected to think about what works and also ensure it gets done properly. You will work closely with content, design, influencer, and marketing teams to make sure everything we put out is aligned with the brand. What you will own Planning and managing the Instagram content calendarIdeating, scripting, and overseeing video content across Reels and ShortsExecuting and publishing content across Instagram, YouTube, and other platformsEnsuring captions, hashtags, and overall content quality are on pointWorking with designers to create strong visual contentManaging influencer collaborations and supporting affiliate campaignsHandling comments, DMs, and basic community engagementTracking performance and improving content based on insightsSupporting and guiding junior team members where needed What we are looking for 3 to 6 years of hands-on social media experienceStrong experience managing Instagram end to endUnderstanding of short-form video and what drives performanceAbility to think and execute consistentlyComfort taking ownership of what goes liveStrong coordination skills across teamsGood judgment around brand positioning and content quality Benefits 5-day work weekDirect exposure to founders and core teamLearning support through courses and resourcesHigh ownership, collaborative work environmentCompetitive salaryQuarterly team outings Growth You will learn how to build and scale a brand through social media, not just manage accounts. As you grow, you will take on more responsibility across strategy, team guidance, and overall social media direction. Hiring process We keep the process simple and fast. Most candidates go through it in 1 to 2 weeks 1. Initial conversation 2. Short practical task 3. Final discussion with founders Final note If you enjoy creating content, taking ownership, and building something consistently over time, we would love to hear from you. Office Address: 8-2-277/24, Plot No. 24, Road No. 3, Banjara Hills, Hyderabad, Telangana - 500034, India .