Design and implement below the line (BTL) trade activities for the established products of ATFL
Analyse and decide upon the activities to be done nationally/regionally.Assign budget for each activity and region from the total available budgetCoordinate with the sales team and ensure that the BTL activities are implemented uniformly in each regionWork with the local teams to ensure appropriate resourcing and spend budgeting in line with the annual strategy for each category and SKUEnsure development of automation tools and systems to increase the efficiency of the sales team
Help increase the visibility of stocks at RDS points by implementing DMSCo-ordinate with Sales team & Digital Transformation partner to implement efficient Secondary Sales TrackingEnsure seamless adoption of DMS/SFA across Distributor points.Design business analytics program using methodical approach that conveys to stake-holders what business analytics will deliverDesign and implement merchandising strategies to help increase the business of the company
Decide and compile the tools and resources required for developing a particular merchandiseCoordinate with the vendors for getting the designs developedFinalise the branding designs in coordination with the marketing teamEnsure that the merchandising material is available in all regions and stores
MAJOR CHALLENGES
Overlap of roles with the marketing department which leads to lack of clarity with respect to the boundary for the role KEY DECISIONS
Decisions you make by yourself
Decisions related to implementation of BTL activities and consumer activation programs, Designing of Templates of Data gathered from Sales Automation to monitor & improve business performanceDecision with respect to budget utilization
Things you recommend but your superior takes the decisions
Recommendations with respect to training and capability development requirements of the teamRecommendations to the marketing team on new consumer offers etc.Relevant and total years of Experience
A total of around 7-8 years of work experience in sales and marketing especially in the Area of Digital Sales Transformation.Educational Qualifications
Post Graduate in Business Management .
