01What You Will Do
Lead key retention strategies by identifying opportunities and delivering programs to reduce churn and increase customer lifetime value
Leverage business trends, product analytics, and customer insights to identify churn predictors, and shape engagement and retention strategies
Bring complex quantitative and qualitative insights together to illustrate opportunities, define recommendations, and get buy-in
Partner with product, lifecycle, and e-commerce teams to prioritize and implement programs, including subscription management, upgrade, and renewal flows
Clearly define retention program requirements, key performance indicators, monitor performance, report on results, and drive continuous optimization
Develop and maintain a clear understanding of key customer journeys, customer motivations, and product experience to help identify opportunities to boost engagement and customer happiness
Support go-to-market efforts for new features and products, enabling cross-sell, engagement, and adoption opportunities
Lead cross-functional projects with minimal guidance, fostering collaboration and building consensus to achieve shared goals and outcomes
Develop innovative strategies to drive customer engagement, create habit loops, and demonstrate ongoing value
Skills You'll Need to Have:
5+ years of experience in B2C customer retention and lifecycle marketing
2+ years of experience with subscription products and ecommerce subscription management
A passion for exceptional customer experiences and inventive marketing programs
Strong analytical skills with the ability to interpret data, identify trends, recognize opportunities, and report findings
Excellent communication skills and ability to collaborate with stakeholders at all levels
Experience with product analytics tools and a/b testing solutions like Amplitude and VWO
Perks & Benefit:
Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world!
(Benefits and Perks subject to change by country/region)
Apply To this Job
Company : Malwarebytes
Salary : Work from home .