01Overview
Job Description
- Strengthen India omnichannel capabilities across marketing, sales, medical and PRA teams.
- Drive innovative and creative solutions to drive remarkable customer experience in collaboration with cross-functional teams and external partners, if required.
Lead India OCE operational excellence:
- Own/execute OCE cross-functional plans in line with brand objectives, integrating marketing, medical, sales and PRA solutions.
- Own and manage brand execution, in line with brand team operational plans.
- Support brand teams to deliver on strategic priorities by identifying the right channel mix for the brand objectives.
- Identify short- long-term channel strategies for brand teams, and work with cross functional team members to execute on the strategies with clear, simple tactics.
- Manage and maintain all digital platforms and capabilities to support execution plans.
- Ensure 100% implementation of committed plans/programs across brands.
- Ensure a monthly review with brand teams of all OCE activities executed, and support teams to ensure impactful touchpoints across the brand teams.
- Manage 3rd party Source of Authority (SOA) agencies with transparent communication of activities and timeline to ensure full compliance with all external and internal policies, rules, and guidelines related to omnichannel marketing.
- Drive transparency of the customer interactions through SOAs via robust data collection, and own respective reporting and scorecards.
- Share best practices and learnings from and across IBU.
Lead OCE capability building:
- Ensure adoption and implementation of technological advancements in OCE field and accelerate Lilly India s adoption of OCE initiatives across brands.
- Prepare affiliate for organization change management and transition to data-driven decision approach.
OCE Analytics
- Own analytics for campaigns executed and track achievement of KPIs defined.
- Influence brand teams to make data driven decisions, based on market research outco .
