01Overview
Experience
At least 2-5 Years of experience in Pharma Marketing
Portfolio
GASTRO/ VIBRANT/ GP
Education Qualification
Bachelor of Pharmacy (B. Pharma) degree and (OR) a Master of Business Administration (MBA) in Marketing
Skills Required
Brand management skills throughout the life cycle of the brandsGood communication skills (oral & written)Ability to analyze data and take insights.Scientific knowledgeLeadership skillsGood interpersonal skillsAbility to unlearn & re-learn.Presentation skillsNew product launch experience.
Job Responsibilities in Brief
Develop and implement effective marketing strategies and brand communication plans for assigned brandsCollaborate with the sales team to ensure the successful implementation of marketing strategiesPlan and execute both strategic and tactical campaigns and activitiesMonitor and track promotional investments to maximize return on investmentCoordinate with other departments to ensure seamless marketing operations and successful achievement of results-oriented tasksProvide field colleagues with promotional support, medical advice, and strategic ideasOrganize and participate in various review meetings with field colleagues and head officeWork closely with senior sales managers to monitor the progress of assigned brandsIdentify and launch new products in accordance with company strategiesPrepare annual brand and therapy plans on timeConduct market research activities using both external and internal data to identify market opportunitiesDevelop and manage customer relationships, including Key Opinion Leader (KOL) and Key Business Influencer (KBI) management in collaboration with the Customer Relationship Management (CRM) and Sales teamsSupport participation in national and state conferences and Continuing Medical Education (CME) programs with innovative ideas, participation, execution, and implementationPlan and actively participate in sales review meetings and strategy meetingsEnsure optimal utilization of promotional expenses within assigned budgetsConduct fieldwork/on-the-job training with the sales team to improve performance and achieve business goals.
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