01Responsibilities
- Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the On Trade, Wedding & Banquet channel within the market.
- Collaborate with the ZSM/ RCMM on channel segmentation.
- Accountable for driving Execution Excellence for all the channel inputs -On-Trade, Wedding & Banquets.
- Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
- Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets.
- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at On Trade outlets.
- Execute specific promotions for building distribution efficiencies specific to the market requirements.
- Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).
- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
- Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements.
- Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.
Qualifications & Experience:
- Qualified Graduate/MBA.
- Minimum 8+ years' experience in the Channel with a minimum of 2 years of experience in Alcobev/ relevant industries. .
