01Overview
Role Overview
Drive secondary sales growth, retailer engagement, brand visibility, and profitable market expansion for the Generic portfolio through effective trade marketing strategies, channel activation programs, promotional initiatives, and data-driven decision making.
Key Responsibilities
1. Trade Promotion & Scheme Management
Develop and execute trade promotion strategies, retailer schemes, and stockist incentive programs.Design monthly, quarterly, and annual promotion calendars aligned to business objectives.Monitor ROI and effectiveness of trade schemes.Optimize trade spends and ensure governance of promotional investments.Drive product penetration and sales growth through innovative trade activations.2. Retailer & Distributor Engagement
Build strong relationships with retailers, wholesalers, distributors, and stockists.Develop retailer loyalty and engagement programs.Conduct retailer meets and awareness initiatives.Improve retailer recommendation share and product visibility.Drive digital engagement initiatives across trade channels.3. Demand Generation & Market Activation
Develop demand-generation programs for key therapy segments and brands.Provide trade activation tools and support to field teams.Drive conversion from competitor products.Enhance visibility, counter-push initiatives, and digital activations.4. Product Launch & Market Expansion
Plan launch strategies, introductory offers, and retailer seeding programs.Identify high-potential markets and growth opportunities.Support new product launches and market penetration initiatives.5. Sales Analytics & Market Intelligence
Track competitor pricing, schemes, and market trends.Monitor product-wise sales, stock movement, and inventory rotation.Generate actionable business insights through analytics and reporting.Manage trade scheme budgets, gift consumption, and promotional inventory allocation.6. Cross-Functional Collaboration
Collaborate with Sales, Marketing, Supply Chain, Finance, IT, Manufacturing, and QA teams.Ensure timely availability of promotional materials and trade assets.Align trade initiatives with inventory planning and demand forecasts.
Education, Skills & Experience
Education: MBA in Marketing or equivalent postgraduate qualification.
Experience: 10-12 years in Pharma Generics, Consumer Healthcare, OTC, or FMCG sectors. .
