01Overview
TRADE MARKETING EXECUTIVE
Company: TilakNagar Industries
Qualification: MBA (Marketing)
Package: Decent Hike on Current CTC
Department: Trade Marketing / Marketing
Position Type: Full-time
Work Experience: 24 years (FMCG/Alcobev BTL)
Role Summary
Drive brand visibility, activation quality & channel-specific BTL execution to enhance consumer engagement and trade presence.
Key Responsibilities
Plan & execute trade marketing programs across GT, Off-Trade & On-Trade.
Deploy POSM assetsLEDs, shelves, signages, danglers, display unitswith quality and compliance.
Execute retail visibility standards, planograms & shopper touchpoint enhancements.
Roll out consumer promotions, sampling events & store-level activations.
Track BTL KPIs: coverage, visibility index, activation uplift & ROI.
Conduct outlet audits for execution quality, brand presence & competitor tracking.
Manage agencies for fabrication, installation, activation manpower & logistics.
Maintain budgets, POs, vendor payments & documentation.
Support brand teams with insights on shopper behavior & category trends.
Education
Graduate/MBA (Marketing specialization preferred).
Key Skills
Strong BTL execution capability across diverse retail environments.
Proven vendor management experience with ability to drive quality, speed & cost control.
Strong analytical mindset for assessing activation impact, visibility KPIs & store-level insights.
Excellent collaboration with Sales teams to align field priorities & execution grids.
Strong creative interpretation skillsability to translate brand guidelines into in-market execution.
Demonstrated ability to manage multiple agencies & timelines in high-pressure cycles.
Qualifications
Prior trade marketing/BTL experience (strong preference for Alcobev or FMCG).
Experience in POSM planning, fabrication supervision & activation management.
Familiarity with channel segmentation (On-trade vs Off-trade) is highly desirable. .
