01Overview
Job Summary The Area Sales Manager (ASM) is responsible for driving business growth through the Agency Channel by recruiting, developing, and managing insurance advisors/agents and agency partners. The role focuses on achieving motor insurance sales targets, improving agent productivity, ensuring quality business, and strengthening market presence within the assigned territory.
Key Responsibilities
Business Development
Achieve monthly, quarterly, and annual sales targets for Motor Insurance.
Drive new business acquisition and renewal premium through the agency channel.
Identify and develop new business opportunities within the assigned territory.
Increase market penetration and expand the agency network.
Agency Recruitment & Development
Recruit and onboard new insurance advisors/agents.
Conduct induction and product training for newly recruited agents.
Drive activation and productivity of agents through regular engagement.
Build strong relationships with key agency partners and advisors.
Sales Management
Monitor daily sales performance and ensure achievement of KPIs.
Prepare sales plans and execute territory-specific growth strategies.
Track conversion ratios, policy issuance, renewals, and persistency.
Ensure quality business with minimal cancellations and claims leakage.
Relationship Management
Maintain strong relationships with agents, channel partners, and key customers.
Resolve partner queries and provide timely support.
Coordinate with underwriting, operations, and claims teams for smooth policy servicing.
Training & Coaching
Conduct regular product, sales, and compliance training.
Mentor agency partners to improve sales capability and customer acquisition.
Share best practices and motivate the team to achieve business objectives.
Compliance & Reporting
Ensure adherence to IRDAI guidelines and company policies.
Maintain accurate sales records and MIS reports.
Submit periodic business reports, forecasts, and market intelligence.
Key Performance Indicators (KPIs)
Premium Collection (Motor Insurance)
Policy Issuance
New Agent Recruitment
Active Agent Ratio
Agent Productivity
Renewal Retention
Business Growth
Customer Satisfaction
Compliance Adherence
Qualifications
Graduate in any discipline (MBA preferred).
IRDAI certification (where applicable).
Experience
48 years of experience in General Insurance sales
Minimum 23 years of experience in Agency Channel management.
Experience in Motor Insurance sales is preferred.
Min 2 years of team Handling experience
Required Skills
Strong sales and business development skills.
Agency recruitment and relationship management.
Team handling and leadership.
Excellent negotiation and communication skills.
Market analysis and territory management.
Customer-focused approach.
Proficiency in MS Excel, PowerPoint, and CRM systems.
Preferred Industry
General Insurance
Motor Insurance
Insurance Broking
InsurTech
Competencies
Result-oriented mindset
Leadership and people management
Relationship building
Problem-solving
Analytical thinking
Planning and execution
Customer-centric approach
Compensation
Fixed Salary: As per company policy
Performance Incentives: Based on business achievement
Travel Allowance and other benefits as per company policy
Contact Person - Ajay Dubey
Contact Number - 9326607662
Roles and Responsibilities
Manage a team of agents to achieve sales targets and expand the agency channel.
Develop and execute strategies for agent recruitment, training, and retention.
Build strong relationships with key decision-makers in the insurance broking industry.
Identify new business opportunities through POSP (Point of Sale Promotion) activities.
Monitor performance metrics such as YTD, QTD, MTD, and provide regular reports to stakeholders.
