Vice President Marketing

** - Build and enhance the company's global brand in the banking technology sector. - Establish the company as a trusted and reliable lending technology partner. - Drive brand messaging, storytelling, and market visibility. - Increase visibility of CEO and leadership at events, media, and analyst platforms. - Develop a robust marketing strategy to support revenue growth. - Utilize AI-based marketing tools to enhance speed, reach, and outcomes. - Define clear marketing KPIs, dashboards, and performance tracking. - Lead product positioning, messaging, and value propositions for banking products. - Translate technical features into understandable business outcomes for customers. - Oversee product launches, product communication, and sales enablement. - Create GTM plans and demand-generation programs to bolster pipeline creation. - Collaborate with Sales to facilitate enterprise deals and achieve revenue targets. - Direct ABM campaigns and partner marketing initiatives. - Drive global events, exhibitions, webinars, and industry participation. - Take charge of marketing communications, PR, digital channels, and social presence. - Lead SEO, SEM, automation, and digital marketing programs. - Engage with analysts like Gartner and Forrester to enhance market ranking. - Cultivate customer advocacy through case studies, testimonials, and references. - Collaborate with channel partners on co-marketing programs. - Recruit, mentor, and cultivate a high-performing marketing team. - Manage the marketing budget and ensure ROI across all programs. **Qualifications:** - MBA or equivalent degree. - 15-20+ years of experience in marketing leadership. - Strong background in B2B Software / SaaS / BFSI product marketing. - Experience with lending platforms or banking solutions (preferred). - Proficiency in new marketing trends, AI tools, and modern MarTech stacks. - Ability to develop GTM strategies, product marketing, and positioning for enterprise markets. - Proven track record in leading demand generation and pipeline-building programs. - Strong storytelling, executive communication, and board-level presentation skills. - Capability to collaborate closely with Sales, Product, Engineering, and Customer Success teams. - Sound expertise in digital marketing, ABM, PR, content, and analyst relations. - Proficiency in leading teams, scaling functions, measuring ROI, and managing budgets. If you are passionate about excelling in the field of marketing and have the required qualifications, we encourage you to apply for this role by submitting your updated resume at resumes@empglobal.ae or through the provided platform. While all applications are appreciated, only shortlisted candidates will be contacted for further steps. Thank you for your understanding. As a Vice President Marketing in the FinTech industry, your role will be crucial in shaping the global brand and driving rapid growth for the company. You will be responsible for leading the marketing strategy for banking and financial software, playing a key role in how the company and its products are perceived worldwide. Your expertise will be instrumental in building trust with banks, NBFCs, and fintech companies. This leadership position requires a deep understanding of BFSI products, SaaS marketing, and AI-led marketing tools. **

** - Build and enhance the company's global brand in the banking technology sector. - Establish the company as a trusted and reliable lending technology partner. - Drive brand messaging, storytelling, and market visibility. - Increase visibility of CEO and leadership at events, media, and analyst platforms. - Develop a robust marketing strategy to support revenue growth. - Utilize AI-based marketing tools to enhance speed, reach, and outcomes. - Define clear marketing KPIs, dashboards, and performance tracking. - Lead product positioning, messaging, and value propositions for banking products. - Translate technical features into understandable business outcomes for customers. - Oversee product launches, product communication, and sales enablement. - Create GTM plans and demand-generation programs to bolster pipeline creation. - Collaborate with Sales to facilitate enterprise deals and achieve revenue targets. - Direct ABM campaigns and partner marketing initiatives. - Drive global events, exhibitions, webinars, and industry participation. - Take charge of marketing communication