01Key Responsibilities
- Lead consumer research initiatives including quantitative, qualitative, and mixed-method studies- Design and execute consumer insight projects such as surveys, focus groups, interviews, usage & attitude studies, and market assessments- Analyze consumer behavior, preferences, trends, and unmet needs across touchpoints- Partner with Marketing, Product, Sales, and Leadership teams to align insights with business objectives- Translate complex data into clear, actionable insights and recommendations- Develop consumer segmentation, personas, and journey maps to support strategic planning- Track market trends, competitive landscape, and emerging consumer behaviors- Manage research agencies, vendors, and external partners when required- Ensure accuracy, consistency, and relevance of insights across reports and presentations- Present findings to senior leadership with strong storytelling and business contextKey Skills & Competencies:- Strong analytical and problem-solving capabilities- Expertise in consumer research methodologies and analytics- Ability to synthesize data from multiple sources (research, CRM, digital analytics, social insights, etc.)- Excellent communication and stakeholder management skills- Strategic thinking with a strong business acumen- Ability to influence cross-functional teams through insights- High attention to detail and data integrityQualifications & Experience- Bachelor's or Master's degree in Marketing, Business, Psychology, Statistics, Economics, or related field- 3-5 years of experience in consumer insights, market research, or analytics roles- Experience working in FMCG, Retail, E-commerce, BFSI, or Consumer-focused industries (preferred)- Hands-on experience with research tools, dashboards, and analytics platforms- Experience presenting insights to senior stakeholdersTools & Systems (Preferred)- Survey and research tools (e.g., Qualtrics, SurveyMonkey)- Analytics tools (e.g., Excel, Power BI, Tableau)- CRM and customer data platforms- Statistical and qualitative analysis toolsSuccess Metrics- Quality and impact of insights delivered- Adoption of insights in business decisions- Stakeholder satisfaction and engagement- Timeliness and accuracy of research outputs .
